Bringing Social Media to your doorstep

Jeremiah's blog post about Google Sidewiki points out one more reason that brands need to be monitoring constantly -- Sidewiki is letting them comment right next to your web page!

Best take a proactive stance and welcome visitors to your site via that sidewiki space. And then monitor that space regularly for comments.

in reference to: Damage Control: Social Media Reversals « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing (view on Google Sidewiki)