tag:blogger.com,1999:blog-309324652024-02-28T03:37:13.445-05:00Thru-the-mistMeanderings about "where we are" and "where we're headed" - with a focus on technology and the state of the economy.JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.comBlogger42125tag:blogger.com,1999:blog-30932465.post-60174277010245934022012-10-26T11:13:00.000-04:002012-10-26T11:13:55.881-04:00Redefining Productivity<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>X-NONE</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
DefSemiHidden="true" DefQFormat="false" DefPriority="99"
LatentStyleCount="267">
<w:LsdException Locked="false" Priority="0" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" Priority="39" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" Name="toc 9"/>
<w:LsdException Locked="false" Priority="35" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" Priority="10" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" Priority="1" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" Priority="11" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" Priority="22" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" Priority="59" SemiHidden="false"
UnhideWhenUsed="false" Name="Table Grid"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" SemiHidden="false"
UnhideWhenUsed="false" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" SemiHidden="false"
UnhideWhenUsed="false" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" SemiHidden="false"
UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" SemiHidden="false"
UnhideWhenUsed="false" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" SemiHidden="false"
UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" SemiHidden="false"
UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
</style>
<![endif]-->
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxJPsy3SANnFnjYwznkAGOhJ0pcUlNGtLP4qbrqL8GkFtQSqikq_2cWFvEjVBDl-3LRZR798YI_2ULYB0pSwMH01pG6vChxRZvjCIeVJ6Mcb_9o53vu_HIxAfZ557sczffn4Gu/s1600/productivity.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxJPsy3SANnFnjYwznkAGOhJ0pcUlNGtLP4qbrqL8GkFtQSqikq_2cWFvEjVBDl-3LRZR798YI_2ULYB0pSwMH01pG6vChxRZvjCIeVJ6Mcb_9o53vu_HIxAfZ557sczffn4Gu/s1600/productivity.jpg" /></a></div>
<div class="MsoNormal">
<span style="font-size: x-small;">As Seth Godin noted in a recent blog post, we are <a href="http://sethgodin.typepad.com/seths_blog/2012/10/redefining-productivity.html">redefining
productivity</a>. I believe this is tied to the evolution of our economy over
the last forty years.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"></span><i style="mso-bidi-font-style: normal;"></i></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">1. Industrial Economy</b></div>
<div class="MsoNormal">
Industrial economies are judged by throughput. Fewer dollars
in; more product out. Successful companies are those that consistently lower
production costs, whether through automation or lowering total fixed and variable
(mostly labor-related) costs. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">2. Globalization</b></div>
<div class="MsoNormal">
Cheaper shipping and increasingly available workforces led
to global outsourcing – again focused on containing costs even when it may
impact quality control. Not surprisingly, the successful players are those that
make the best decisions to take advantage of this new expanded (and cheaper)
labor force.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"></span><i style="mso-bidi-font-style: normal;"></i></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">3. The Connected
Economy</b></div>
<div class="MsoNormal">
Networked workforces, dynamic teams lead to a shift in
focus.<span style="mso-spacerun: yes;"> </span>Making the <i style="mso-bidi-font-style: normal;">best decision</i> about what to do <i style="mso-bidi-font-style: normal;">next</i>
becomes more important. Finding the right dynamic team – and <i style="mso-bidi-font-style: normal;">innovative</i> thinking – becomes the key to
success. You may not have the lowest cost offering; but you have the most
innovative. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">4. The UX Economy</b></div>
<div class="MsoNormal">
With networked communication in our pockets, the consumer
focuses on the best and most consistently <i style="mso-bidi-font-style: normal;">good
user experience</i>. Successful brands focus beyond turning visitors into
customers; they focus on turning customers into loyal brand advocates… by
consistently being better than expectations. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Examples</b></div>
<div class="MsoNormal">
Consider the rapid growth of <i style="mso-bidi-font-style: normal;"><a href="http://readwrite.com/2012/10/26/americas-fastest-growing-export-big-data">Big
Data</a></i> as a multi-billion dollar industry dominated by the U.S. with
technologies that allow the innovative development of new products and se<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">rvices
using <span style="background: white; color: #333333;">data research that years or
even months ago could not have seemed feasible, are now not only conceivable
but remarkably inexpensive</span>.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In 2002 Zappos was an online shoe company that decided to
offer great customer service. Today it is a brand known for good service that just
happens to sell shoes (which Amazon bought for $1.2 billion).</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A decade ago, the mobile phone market was dominated by foreign
players, from Scandinavia to Southeast Asia. In 2007 Apple launched the iPhone
and 2008 saw Google’s Android phone. Today this market is <a href="http://www.readwriteweb.com/mobile/2012/10/americas-mobile-comeback.php">dominated
by Google and Apple</a>. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="background: white; color: #333333; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Summary</span></b></div>
<div class="MsoNormal">
<span style="background: white; color: #333333; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Productivity no longer has the same
dictionary meaning as it did when viewed only through the lens of the
Industrial Age. This is the Connected Economy – where information is one touch
away. If I don’t like what I see on your shelf I will comparison shop and
purchase it online, or look for friend’s reviews and recommendations. We have
to start thinking in terms of value-added innovation, and provide an educated
workforce ready to compete in <i style="mso-bidi-font-style: normal;">that</i>
economy.</span></div>
JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-76631516654099396432010-11-23T15:29:00.003-05:002010-11-23T15:51:29.788-05:00New TSA Pat-Downs<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiXY-p6E6OM3EhUZ_svhhiedeX0vaX2BlYmMGHxZ9sycvuZGgVDRZ0wOjPtkk-jcDW0IXs4xALNU16s0f2941ln_GSu59i_B0iXccqumO7Fv6PdjxiMlaLY2MRzRpNS5D_B1Wv/s1600/pat-down.jpg"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 259px; height: 194px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiXY-p6E6OM3EhUZ_svhhiedeX0vaX2BlYmMGHxZ9sycvuZGgVDRZ0wOjPtkk-jcDW0IXs4xALNU16s0f2941ln_GSu59i_B0iXccqumO7Fv6PdjxiMlaLY2MRzRpNS5D_B1Wv/s320/pat-down.jpg" alt="" id="BLOGGER_PHOTO_ID_5542848793196323954" border="0" /></a><br />All this talk about new body scans and aggressive pat-downs at the airports have me seriously considering changing my travel plans. You read these headlines and then you have to become more informed, so you can make reasoned decisions about your feelings on the subject... Yessir, if I can come up with the money I just might have to start flying more often! Some of us can't be too choosey, you know.<br /><br />And after hearing that the agents have to go through several weeks of training and continual daily testing -- well, who knows, that might even help with our unemployment problems!JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-25777674398805745922010-11-16T12:47:00.002-05:002010-11-16T13:19:05.933-05:00Facebook Re-invents EmailFacebook announced yesterday the release of their Titan project - a re-definition of email in the context of a Facebook-centered world. I can fully understand why <span style="font-style: italic;">they</span> would want this. But what does it say about us, and what behavioral shifts might it reinforce?<br /><br />Technology seems to be helping us move further towards continual "content snacking" -- to feed our voracious need for constant realtime updates in order to validate our existence. Our ADOS (Attention Deficit - Oooh, <span style="text-decoration: underline;">Shiny</span>) mindsets already mean we cannot drive two miles without being on our phones.<br /><br /><span style="font-weight: bold;">Our messages (and thought processes) get shorter</span><br />We no longer communicate via written letters, because we don't want to spend the time & effort to get out pen and paper, perhaps actually THINK ABOUT IT, then compose & write the letter, find an envelope, address & stamp it and then mail it. Now Facebook (from listening to high school students) decides that email is too slow; and we don't really want to leave Facebook and fire up some sluggish email software just to mail someone a message, when we can just do it right there in Facebook! Wow. Now we'll get to spend even<span style="font-style: italic;"> less</span> effort engaging our brains before we put our (figurative) mouths in gear.<br /><br />I thought mainstream media was doing a good enough job of that.JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-84930709490166146382010-10-11T16:14:00.002-04:002010-10-11T16:19:47.663-04:00Facemash vs Winkleface?<a href="http://www.imdb.com/title/tt1285016/">The Social Network</a> gives us an intriguing look into the creation of Facebook -- a tool perhaps best described as "permission-based stalking". And while the film has elements of jealousy, loyalty, friendship, power, money, envy, social status, recrimination and lost innocence, it skips lightly over the immense amount of coding, arguing and just plain "testing" and "fixing" that are required to keep up with an ever-expanding user base and the inherent feature wars that helped it grow.<br /><br />I cannot help but wonder what Facebook might have become:<br /><ul><li> if it had stayed within the walled vision of Winkleface?</li><li> if Eduardo's fiscal conservative Ad-supported view had taken over?</li><li> if Perky Parker had stayed clean?</li><li> if the west coast VCs hadn't stepped in?</li><li> if the addictive allure of the "who's Hottest" Facemash hadn't kick-started it?</li></ul>What are your thoughts? What were the key influences?JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-21675882325240699882009-11-20T14:26:00.001-05:002009-11-20T14:26:26.626-05:00New Augmented Reality Device Goes Open Source | Singularity Hub
<div class="posterous_bookmarklet_entry"> <embed type="application/x-shockwave-flash" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" allowfullscreen="true" flashvars="vu=http://video.ted.com/talks/dynamic/PattieMaes_2009-medium.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/PattieMaes-2009.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=481&introDuration=16500&adDuration=4000&postAdDuration=2000&adKeys=talk=pattie_maes_demos_the_sixth_sense;year=2009;theme=what_s_next_in_tech;theme=a_taste_of_tedindia;event=TED2009;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;" height="326" wmode="transparent" width="446" /><a href="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" class="xumolikxtuqegyfxxzjp"></a><div class="posterous_quote_citation">via <a href="http://singularityhub.com/2009/11/12/sixthsense-augmented-reality-device-goes-open-source/">singularityhub.com</a></div> <p>The uses for augmented reality keep piling up, but this is the first actual new "device" I have seen - as in new hardware vs just a phone app. Wow! Right out of Minority Report! </p><p>The demo is awe-inspiring, and the fact that MIT has made it Open Source means that it will quickly become a commercial product. And the price point shouldn't be that bad either. The total cost of the demo version is under $350. <br />Exciting stuff indeed!</p></embed></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://blog.niccllc.net/new-augmented-reality-device-goes-open-source">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-91969749981299490602009-10-14T11:51:00.001-04:002009-10-14T11:51:18.499-04:00The Evolution of Social Media
<div class="posterous_bookmarklet_entry"> <a href="http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/"><img src="http://posterous.com/getfile/files.posterous.com/nicc/nBtqhxjuvokbAEkIyzwibriEladCDJsubhFlvyGuzyuFprrEuDHxhywgGqFp/media_httpnetdnawebdesignerdepotcomuploadssocialmediathumbgif_jxrpklbhsBcHIbE.gif.scaled500.gif" width="200" height="160"/> </a><div class="posterous_quote_citation">via <a href="http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/">webdesignerdepot.com</a></div> <p>For those who think social media is a fad, a fast-forward overview of thirty years of social media history should provide some perspective. The <a href="http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/" target="_blank">article</a> takes us through the ever-shifting ways we have used social media tools to connect with each other through several decades. I think it provides ample evidence that we are evolving ever newer ways of connecting and communicating. </p><p>As Clay Shirky pointed out in the book <a href="http://en.wikipedia.org/wiki/Here_Comes_Everybody" target="_blank">Here Comes Everybody</a>, <br />"Every webpage is a latent community. Each page collects the attention of people interested in its contents, and those people might well be interested in conversing with one another too. In almost all cases the community will remain latent, either because the potential ties are too weak, or because the people looking at the page are separated by too wide a gulf of time, and so on." </p><p>In several ways I think that Google's <a href="http://blog.niccllc.net/googles-sidewiki-merging-the-social-web-with" target="_blank">Sidewiki</a> is a step toward recognizing the potential of "community" in every web page. </p><p>As Shirky indicated, we are continuing to experiment with various ways to use these new communication tools. And they will continue to evolve. The article from Cameron Chapman at WebDesignerDepot is a real help in providing perspective.</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://blog.niccllc.net/the-evolution-of-social-media">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-14765901826145484422009-10-04T23:29:00.001-04:002009-10-04T23:29:26.314-04:00Bringing Social Media to your doorstep<div xmlns='http://www.w3.org/1999/xhtml'><p>Jeremiah's blog post about <a href='http://www.web-strategist.com/blog/2009/09/24/googles-sidewiki-shifts-power-to-consumers-away-from-corporate-web-teams/'>Google Sidewiki</a> points out one more reason that brands need to be monitoring constantly -- Sidewiki is letting them comment right next to your web page! <br/><br/>Best take a proactive stance and <b>welcome</b> visitors to your site via that sidewiki space. And then <i>monitor</i> that space regularly for comments.</p>in reference to: <a href='http://www.web-strategist.com/blog/2009/10/04/damage-control-social-media-reversals/'>Damage Control: Social Media Reversals « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing</a> (<a href='http://www.google.com/sidewiki/entry/jcc412/id/IxV3SIWqi_1H6KmdHYnNrBiFNl4'>view on Google Sidewiki</a>)</div>JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-73950865023265207542009-10-03T14:46:00.001-04:002009-10-03T14:46:38.018-04:00Google Sidewiki entry by Jim<div xmlns='http://www.w3.org/1999/xhtml'><p>I already see that owner comments stay at the top, then I see subject-matter-experts, then comments as they have been voted on by viewers. Now if Google uses my contact info from Gmail to float my friend's comments higher, that is really starting to look like a "social relevancy' ranking. That kind of functionality could drive adoption quickly. Otherwise, if the small space just lists things sequentially, there isn't much value-add.</p>in reference to: <p><blockquote>"see what Google is doing right? They are turning the whole web into a social network."<br/>- <a href='http://www.web-strategist.com/blog/2009/09/24/googles-sidewiki-shifts-power-to-consumers-away-from-corporate-web-teams/'>Google’s SideWiki Shifts Power To Consumers –Away From Corporate Websites « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing</a> (<a href='http://www.google.com/sidewiki/entry/jcc412/id/L8XDyYTpHgtCK0G_xdmnzzMDkX4'>view on Google Sidewiki</a>)</blockquote></p></div>JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-2026340133900171752009-10-02T14:06:00.001-04:002009-10-02T14:06:43.670-04:00Sidewiki is a game-changer<div xmlns='http://www.w3.org/1999/xhtml'><p>Indeed the consumers own the social media and the release of Google's sidewiki emphasizes your point that brand owners can no longer afford to not participate. Social content can and will be published -- and now appear right next to your own corporate web content.</p>in reference to: <p><blockquote>"The reality is, CONSUMERS own social media, not brands and certainly not agencies. Whether we like it or not, we now must market our brands in a landscape where consumers have the tools to make their voice heard, and the technology to hear what everyone else is saying. Any more hesitation on the part of a brand to participate and engage in dialogue with their consumers is extremely risky. It's not about waiting to get this "right", but about participating now (ie. small pilot programs with a focus on learning, experimentation, and quick wins), and doing so with a spirit of honesty and transparency."<br/>- <a href='http://saatchiwellness.blogspot.com/2009/09/who-owns-social-media.html'>Saatchi Wellness: Who Owns Social Media</a> (<a href='http://www.google.com/sidewiki/entry/jcc412/id/iBRh4jxmVnf55fYZUGX0y_b4gJk'>view on Google Sidewiki</a>)</blockquote></p></div>JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-74915284153008027192009-10-02T13:39:00.004-04:002009-10-03T14:36:33.781-04:00Google’s SideWiki Merging the Social Web with Web Pages<div class="posterous_bookmarklet_entry"> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" height="303" width="500"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><param name="src" value="http://www.youtube.com/v/CsjJOsx84MA&hl=en&fs=1&color1=0x2b405b&color2=0x6b8ab6"><param name="allowfullscreen" value="true"><embed type="application/x-shockwave-flash" src="http://www.youtube.com/v/CsjJOsx84MA&hl=en&fs=1&color1=0x2b405b&color2=0x6b8ab6" allowfullscreen="true" allowscriptaccess="always" height="303" width="500"></embed></object> <div class="posterous_quote_citation">via <a href="http://www.web-strategist.com/blog/2009/09/24/googles-sidewiki-shifts-power-to-consumers-away-from-corporate-web-teams/">web-strategist.com</a></div> <p>A week ago Google announced Sidewiki, a free toolbar service that lets anyone (anyone registered with Google, that is) add comments to any web page... yes, ANY web page. This raises all sort of questions about who can and will monitor such comments. Of course there are usage policies that you agree to follow, but the real question -- for the owner of the web page -- is who (and how) will these policies be monitored and enforced? </p><p>Jeremiah Owyang writes in his blog (<a href="http://www.web-strategist.com/blog/2009/09/24/googles-sidewiki-shifts-power-to-consumers-away-from-corporate-web-teams/">http://www.web-strategist.com/blog/2009/09/24/googles-sidewiki-shifts-power-to-consumers-away-from-corporate-web-teams/)</a> about shifting power to consumers and away from corporate website publishers. Others have written about this being a field day for the lawyers. It will be interesting to see how it shakes out. Adoption will be very much based on the ease of access and the value-add that the service provides. </p><p>In a July 17th post <a href="http://blog.niccllc.net/where-is-search-headed">http://blog.niccllc.net/where-is-search-headed</a> I wrote about the increasing need for "social relevancy" ranking. In that post I said, "... the folks who thunk up the PageRank algorithms we all use today are likely focused on it." I didn't know how prescient that statement was. </p><p>It seems that Sidewiki is already demonstrating that it intends to sort the page comments based on who provided them and their "voted upon", perceived value. If they then use your Google profile to start adding additional levels of social "relevancy" ranking to these comments, things could get very interesting. </p><p>This seems to me to represent a HUGE step toward merging "content providers" and "content consumers" into one level playing field. Lets keep watching to see where it goes!</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com/">Posted via web</a> from <a href="http://blog.niccllc.net/googles-sidewiki-merging-the-social-web-with">Our "clicked" list</a> </p>JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-50222109623603891502009-10-01T15:30:00.001-04:002009-10-01T15:30:39.090-04:00We Are Living In Augmented Times
<div class="posterous_bookmarklet_entry"> <a href="http://artimes.rouli.net/"><a href='http://posterous.com/getfile/files.posterous.com/nicc/gEryuthhxzvJBavdFmfFeyejBEzBmjChHwfGCBnxJowJGqErBbvvsHnvkHtI/media_httpwwwmatthewbucklandcomwpcontentuploads200909futurosstreetlrg1000jpg_aukoquoohJuJDfm.jpg.scaled1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/nicc/gEryuthhxzvJBavdFmfFeyejBEzBmjChHwfGCBnxJowJGqErBbvvsHnvkHtI/media_httpwwwmatthewbucklandcomwpcontentuploads200909futurosstreetlrg1000jpg_aukoquoohJuJDfm.jpg.scaled500.jpg" width="500" height="287"/></a> </a><div class="posterous_quote_citation">via <a href="http://artimes.rouli.net/">artimes.rouli.net</a></div> <p>The latest update on Augmented Times (artimes.rouli.net) has some cool new videos and this wonderful mockup by Matthew Buckland and Philip Langley of possible future AR social networking apps. The technology is largely all available and is waiting for the right "spark" to make it all come together. </p><p>Combining AR with facial recognition, social engagement & networking, mobile & GPS features - the times are ripe to see some big new launches. It will happen faster than we can imagine. <br />...with, of course, self-improvement and real estate ads liberally sprinkled in.</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://blog.niccllc.net/we-are-living-in-augmented-times">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-24084718434770288982009-09-30T21:28:00.001-04:002009-09-30T21:28:29.519-04:00Like a commenting system<div xmlns='http://www.w3.org/1999/xhtml'><p>...but commenting systems still have lots of control by the site owner/publisher. Who provides the controls in sidewiki? Does anyone mediate the comments? And given our increasingly "uncivil" public discourse tendencies, what keeps these comments on target?</p>in reference to: <p><blockquote>"actually a universal commenting system"<br/>- <a href='http://gigaom.com/2009/09/23/google-launches-sidewiki-more-like-universal-commenting-system/'>Google Launches Sidewiki — More Like a Universal Commenting System</a> (<a href='http://www.google.com/sidewiki/entry/112672139377173986094/id/6dh82S4x2EHIH3PRz-9jUdwF0TE'>view on Google Sidewiki</a>)</blockquote></p></div>JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-30318057138583395152009-09-29T10:02:00.001-04:002009-09-29T10:02:05.604-04:00Augmented Reality Games
<div class="posterous_bookmarklet_entry"> <object type="application/x-shockwave-flash" height="376" width="500" data="http://vimeo.com/moogaloop.swf?clip_id=1320756&server=vimeo.com&fullscreen=1&show_title=1&show_byline=1&show_portrait=1&color=00ADEF"> <param name="quality" value="best" /> <param name="allowfullscreen" value="true" /> <param name="scale" value="showAll" /> <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=1320756&server=vimeo.com&fullscreen=1&show_title=1&show_byline=1&show_portrait=1&color=00ADEF" /> </param></param></param></param></object> <div class="posterous_quote_citation">via <a href="http://vimeo.com/1320756">vimeo.com</a></div> <p>I am amazed by the flurry of augmented reality "personal" applications being introduced lately. While the technology has been around for a while, people figuring out different ways of layering real-world views with data is simply phenomenal. </p><p>One of the most engaging and exciting to watch, however, is the gaming interface shown in this video. More about the game can be found at <a href="http://julianoliver.com/levelhead">http://julianoliver.com/levelhead</a></p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://blog.niccllc.net/augmented-reality-games">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-45329080850862353522009-09-24T11:14:00.002-04:002009-11-20T14:09:00.977-05:00BIONIC EYE: Augmented Reality on the iPhone<div class="posterous_bookmarklet_entry"> <object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/9Ukd8Cqd1Ao&hl=en_US&fs=1&rel=0&color1=0x3a3a3a&color2=0x999999"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/9Ukd8Cqd1Ao&hl=en_US&fs=1&rel=0&color1=0x3a3a3a&color2=0x999999" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object> <div class="posterous_quote_citation">via <a href="http://mashable.com/2009/09/24/bionic-eye/">mashable.com</a></div> <p>Now here is an app that is immediately usable and meaningful. I love that it doesn't require web or wi-fi connection. Sure it requires 3GS, but it is great to see this kind of app in the store! Now if it could just tell me where I left my keys. </p><p>Good post on this at <a href="http://mashable.com/2009/09/24/bionic-eye/">http://mashable.com/2009/09/24/bionic-eye/</a> and keep those augmented reality apps coming.</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com/">Posted via web</a> from <a href="http://blog.niccllc.net/bionic-eye-augmented-reality-on-the-iphone">Our "clicked" list</a> </p>JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-84426207308794267492009-09-16T11:56:00.001-04:002009-09-16T11:56:05.361-04:00We Are Living in Exponential Times - Did You Know? 4.0
<div class="posterous_bookmarklet_entry"> <object height="300" width="500"><param name="movie" value="http://www.youtube.com/v/6ILQrUrEWe8&hl=en&fs=1&hd=1" /></param><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed allowfullscreen="true" type="application/x-shockwave-flash" src="http://www.youtube.com/v/6ILQrUrEWe8&hl=en&fs=1&hd=1" allowscriptaccess="always" height="300" wmode="window" width="500"></embed></param></object> <div class="posterous_quote_citation">via <a href="http://www.youtube.com/watch?v=6ILQrUrEWe8&feature=player_embedded">youtube.com</a></div> <p>The growing tsunami of digital content continues, as our mobile devices evolve into wireless leashes that keep us tethered to the online content we seem to crave and the social tweets that stroke our collective ego. The sudden commercial flurry of "augmented reality" mobile apps and the patent on adding AR to contact lenses... where is it all headed? No one seems to know, but in the near term it means that lots of advertising dollars will be headed to the wireless mobile world. How about tweet ads and RSS feed ads? Special personalized coupon discounts that project on your AR contact lenses as you walk down the store aisle. The technology all exists today. Shift happens.</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://blog.niccllc.net/we-are-living-in-exponential-times-did-you-kn">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-58428048285697179942009-09-08T11:50:00.001-04:002009-09-08T11:50:05.921-04:00Storing and Searching Digital Conversations
<table border="0"><tr><td style="font: inherit;"><div>Wow! New to me, but it seems that startups <a href="http://dexrex.com">Dexrex.com </a>and <a href="http://silentale.com">Silentale.com </a>are both aiming to "store all your digital conversations in one place and allow you to access them (and search them) from anywhere." </div> <p /> <div>As our various social conversations start to bleed over from one service to another, it is increasingly difficult to track them. Google's <a href="http://wave.google.com/">Wave</a> product seems to offer promise of pulling our "conversations" into it's interface. The above-mentioned offerings combine various instant messaging client conversations and mobile SNS texting and Silentale (just launching in beta) aims to consolidate your conversations and contacts from all platforms that you use: your webmail, your social networks, and your mobile phone. By “digital conversations”, Silentale means literally anything you say to someone privately (email, chat, sms, dm) or publicly (twitter, @replies etc). </div> <p /> <div>Tools like these will become more necessary as new social media services attract each of us and encourage us to venture outside the social sites we started in. </div> <p /></td></tr></table> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://blog.niccllc.net/storing-and-searching-digital-conversations">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-69823592541266596002009-08-28T10:27:00.001-04:002009-08-28T10:27:00.347-04:00Lifestreaming - does "Hub and Spokes" Work?
<img src="http://posterous.com/getfile/files.posterous.com/nicc/RVqlrxOlXeTW0rR19wEajYcyZtxo5aW7JXop21NEMZNT9dcOLC6LlSa8xbky/autopost.jpg" width="500" height="250"/> <p><table border="0"><tr><td style="font: inherit;"><div>Steve Rubel's <a href="http://www.steverubel.com/lifestreaming-evolving-the-model-from-import">post</a> on the changing model of how we interact with social media is right on. As we drown in increasing levels of digital noise, we each struggle with how best to interact with it. </div> <p /> <div>I sold office automation software in the early days of email. There was a predictable adoption curve within companies. Once folks got used to an electronic inbox, they soon wondered why they weren't getting as much email as others around them. It didn't take long for the novelty to wear thin and they were eventually deluged with so many <strong>NEW</strong> messages that they struggled to keep it all organized. Nowadays each new popular social media tool seems to be going through a similar track. </div> <p /> <div><strong>Hub and Spokes</strong><br />While Steve's "Hub abd Spokes" model seems attractive, I feel we use the different social sites much like the various roles we play in society... parent, student, friend, provider, spouse, lover, child, co-worker, neighbor. And we change "hats" frequently throughout the day. Likewise, we use different social sites to meet different needs, to connect us to different communities, and gather/share different opinions.</div> <p /> <div>I really like Posterous, and I think the hub and spoke model may be the best way to stay connected to all of my different online social "spaces" - today. But that is more because it lets me maintain my presence in each of them with less overall effort. But it doesn't really help me aggregate or visit each of these neighborhoods. I am still looking for a good solution there, as the models evolve. </div> <p /> <div>Re: Personal organization - I know I need to start organizing things when I can't see the top of my desk. Unfortunately, the same isn't true of the electronic counterparts. Your electronic inbox (or feed reader) doesn't fall over when it gets too full!</div></td></tr></table><br /></p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://blog.niccllc.net/lifestreaming-does-hub-and-spokes-work">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-37691313867471222972009-08-21T13:01:00.001-04:002009-08-21T13:01:09.378-04:00Live by the (Social Media) Sword...
<table border="0"><tr><td style="font: inherit;"><div>When I posted just a month ago that <a href="http://twitter.com/WholeFoods" rel="nofollow" target="_blank"><span class="yshortcuts">Whole Foods</span></a> Market had just become the first consumer brand to pass <a href="http://twittercounter.com/wholefoods" rel="nofollow" target="_blank"><span style="TEXT-DECORATION: underline;">one million</span></a> followers on <span class="yshortcuts">Twitter, I didn't foresee how great a lesson they would become for brands just starting to use social media</span>. Of course, Whole Foods Market is a company with a <span class="yshortcuts">Facebook</span> presence, a CEO blog, a Twitter presence and RSS feeds, <span class="yshortcuts" style="CURSOR: hand; BORDER-BOTTOM: #0066cc 1px dashed;">and seems</span> very focused on using tools of the times. </div> <p /> <div>Therefore I guess it shouldn't have come as a surprise that when the CEO contributes an Op Ed piece on the hotly-contested Healthcare debate, the social media spaces where they have a presence reacted - well, <a href="http://blogs.usatoday.com/ondeadline/2009/08/facebook-groups-wrath-targets-whole-foods.html">strongly</a>! It is not ever clear whether you're speaking as an individual or as the leader of a company (or as an elected representative, or professional association, etc.) when you make public pronouncements. It is even more open to interpretation in today's world of digital sound-bytes, that get quickly cropped of context, then instantly broadcast, copied, re-tweeted to an eager-to-jump-to-conclusions <em>hungry</em> audience. </div> <p /> <div>I think at least one lesson for the newbie-in-charge of social media for any brand today is that social media is a two-edged sword that can help you clear a space and stake a claim for your brand, but can quickly and easily be turned against you. Yes, use it. But as with any tool - "With great power comes great responsibility." So be prepared to monitor that same social media space closely. <br /></div></td></tr></table> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://blog.niccllc.net/live-by-the-social-media-sword">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-51038341195045077062009-07-27T12:47:00.001-04:002009-07-27T12:47:21.588-04:00Teachable Moments
<table><tr><td style="font: inherit;"><div>Over the past several days we have been reminded that the White House is hoping the hubbub surrounding the Gates/Crowley incident in Cambridge can become a "teachable moment" for America. While we no doubt need to encourage more open dialog on race issues and racial profiling, perhaps the real "teachable moment" needs to be directed at the Administration -- which let a single off-topic question become the <span style="font-style: italic;">dominant</span> news cycle headline for several days; derailing an otherwise well-crafted and desperately-needed message on the need to work together for healthcare reform. <p><span style="font-weight: bold;">Failure to Teach</span><br />The Administration -- and the President -- should know better. The media today crowdsources its headline stories, reaching for ratings rather than providing reasoned context and interpretation. And in the last two minutes, the intended message of the press conference was drowned out -- lost in the background noise.</p><p><span style="font-weight: bold;">Failure to Listen</span><br />But the message was also missed because we as a population are losing the ability to listen and pay attention -- to sort out the bigger message. Even when the topic is something that affects us all, as healthcare certainly does, we cannot seem to stay focused... instead showing increasing signs that we have all succumbed to ADOS -- Attention Deficit... Oooh, Shiny!<br /></p></div></td></tr></table> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://blog.niccllc.net/teachable-moments">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-67493519617337824212009-07-22T12:01:00.001-04:002009-07-22T12:01:02.387-04:00Social Media Diet Pyramid - Food for thought
<div class="posterous_bookmarklet_entry"> <a href="http://gadgets.boingboing.net/2009/07/15/howto-balance-your-m.html"><a href='http://posterous.com/getfile/files.posterous.com/nicc/FqcmtmhczhFsaAqJrHBtuwlGdwhzbIGImBCnjjgfpGIBCJpEEwDfnecupClC/media_httpgadgetsboingboingnetbymediadietfjpg_yvBaJgpxadgyptF.jpg.scaled1000.jpg'><img src="http://posterous.com/getfile/files.posterous.com/nicc/FqcmtmhczhFsaAqJrHBtuwlGdwhzbIGImBCnjjgfpGIBCJpEEwDfnecupClC/media_httpgadgetsboingboingnetbymediadietfjpg_yvBaJgpxadgyptF.jpg.scaled500.jpg" width="500" height="585"/></a> </a> <div class="posterous_quote_citation">via <a href="http://gadgets.boingboing.net/2009/07/15/howto-balance-your-m.html">gadgets.boingboing.net</a></div> <p>A really interesting take on the standard food pyramid chart was done recently by Steven Leckart & Jason Lee. It depicts our daily social media diet, providing a little "food for thought". Makes one wonder what the minimum daily requirements are to stay socially relevant.</p></div> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via web</a> from <a href="http://blog.niccllc.net/social-media-diet-pyramid-food-for-thought">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-80674239146026548652009-07-20T11:52:00.001-04:002009-07-20T11:52:51.763-04:00Walter Cronkite - was special
<table><tr><td style="font: inherit;"><div><div>Walter Cronkite had a very special relationship with the television audience - he not only delivered the news headlines, he also provided <em>context</em>. Though the news timeslot was limited in those days, he had a gift for making us feel that he understood our concerns. </div> <div><br />It is noteworthy that through some of America's most troubling times, Walter Cronkite was the one person we trusted to keep us informed - more trusted than our elected officials. So influential in fact that when he openly stated his views on the Viet Nam War in a TV special, LBJ supposedly said, "If I've lost Cronkite, we've lost the war." </div> <div>That kind of influence doesn't come easily, and no one has replaced him. </div></div></td></tr></table> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://blog.niccllc.net/walter-cronkite-was-special">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-49197384987594389652009-07-19T22:34:00.001-04:002009-07-19T22:34:42.205-04:00Celebrate Cultural Diversity
<table><tr><td style="font: inherit;"><div>Our country seems to be becoming more of a cultural melting pot as people move to follow job opportunities. But what I thought should be a "good" thing is increasingly being railed against by elements in our society who spout hate against anything that seems to threaten the status quo. How sad that we choose to see cultural diversity only as a threat rather than accept and celebrate the fact that our world is changing. Technology has the power to interconnect people from all across the world. I would hope that it would help us see how alike we all are rather than how different. </div></td></tr></table> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://blog.niccllc.net/celebrate-cultural-diversity">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-42059409547888851022009-07-17T11:40:00.001-04:002009-07-17T11:40:39.935-04:00Where is Search Headed?
<a href='http://posterous.com/getfile/files.posterous.com/nicc/AAzxv1u2vx2NNYNR3gk2fhOfCCxA0gpPGz5s2YL96yWek1TDkKqCG659Jdku/social_relevancy_jul09f.png'><img src="http://posterous.com/getfile/files.posterous.com/nicc/Rw5nQGKpjr6BMVR6Pvf7gnHzN59EqVWAmGWYb76uu7HRHsiROoXexQP99ZoM/social_relevancy_jul09f.png.scaled.500.jpg" width="500" height="385"/></a> <p><table><tr><td style="font: inherit;">Alex Iskold talks about <a href="http://www.readwriteweb.com/archives/future_of_search_social_relevancy_rank.php">the future of search</a> requiring a "Social Relevancy Ranking" as we get further inundated by social data feeds. I wholeheartedly agree! And the folks who thunk up the PageRank algorithms we all use today are likely focused on it. These suggestions seem right on-the-mark and very timely. It could <span style="font-style: italic;">totally</span> change the way we view streams of information we get from friends.<br /></td></tr></table><br /></p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://blog.niccllc.net/where-is-search-headed">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-68088682363903856802009-07-17T09:49:00.001-04:002009-07-17T09:49:55.486-04:00Information Overload - the Data Tsunami
<table><tr><td style="font: inherit;"><span style="font-weight: bold;">Some (apparent) Facts</span><br /><a href="http://blogs.harvardbusiness.org/now-new-next/2009/05/the-social-data-revolution.html">Social Data Revolution</a> by Andreas Weigend <br />"In 2009, more data will be generated by individuals than in the <span style="font-style: italic;">entire history of mankind</span><span style="text-decoration: underline;"> </span>through 2008. Information overload is more serious than ever. What are the implications for marketing?"<br /><br /><a href="http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most">Who Consumers Trust</a> by Nielsen <br />"Ninety percent of consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online." And Search Engine results Ads score a comparative 41%.<br /><br /><span style="font-weight: bold;">The Tsunami Effect</span><br />The implications from my perspective are that as we continue to drown in ever-increasing amounts of online data, fewer people are doing their own buying research through search engines and are instead tending to rely on recommendations from their peers and friends. The stats seem to indicate that I will look first at what my social network friends have to say, secondly to other consumer opinions posted online, then lastly to what I can find through the search engines. <br /><br />Clearly this has implications for marketing and the monetization models that the search engines have achieved and that the social networking sites are grabbing for. <br /></td></tr></table> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://blog.niccllc.net/information-overload-the-data-tsunami">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0tag:blogger.com,1999:blog-30932465.post-13282951497963011632009-07-14T13:06:00.001-04:002009-07-14T13:06:21.841-04:00Move from Lotus Notes to Google?
<img src="http://posterous.com/getfile/files.posterous.com/nicc/Bsh3V26E7HyO2QTAbIYFiIsiTS6d1bnl7GBIvL8LAd9BEnhhSAg5NYO0BUaF/google-apps1.jpg" width="488" height="332"/> <p><table><tr><td style="font: inherit;"><a href="http://www.techcrunch.com/2009/07/14/google-eases-the-switch-from-lotus-notes-to-google-apps/">Migrate from Lotus Notes to Google Apps</a> using new tools just announced from Google. While their recently announced Chrome Operating System won't be available until next year, they are definitely <a href="http://www.google.com/apps/intl/en/business/index.html">rolling out tools</a> to get Enterprise IT folks on board. In a tight economy, these approaches are making more and more sense for business use. Looked at your licensing budget recently? Is Google a <a href="http://www.techcrunchit.com/2009/05/01/googles-enterprise-strategy-may-be-solid-after-all/">solid enterprise strategy</a> for you? Maybe its time to take a harder look.<br />(image from TechCrunch article)<br /></td></tr></table><br /></p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://blog.niccllc.net/move-from-lotus-notes-to-google">Our "clicked" list</a> </p> JCChttp://www.blogger.com/profile/01948518275640716735noreply@blogger.com0