Wednesday, September 16, 2009

We Are Living in Exponential Times - Did You Know? 4.0

The growing tsunami of digital content continues, as our mobile devices evolve into wireless leashes that keep us tethered to the online content we seem to crave and the social tweets that stroke our collective ego. The sudden commercial flurry of "augmented reality" mobile apps and the patent on adding AR to contact lenses... where is it all headed? No one seems to know, but in the near term it means that lots of advertising dollars will be headed to the wireless mobile world. How about tweet ads and RSS feed ads? Special personalized coupon discounts that project on your AR contact lenses as you walk down the store aisle. The technology all exists today. Shift happens.

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