Google Sidewiki entry by Jim
I already see that owner comments stay at the top, then I see subject-matter-experts, then comments as they have been voted on by viewers. Now if Google uses my contact info from Gmail to float my friend's comments higher, that is really starting to look like a "social relevancy' ranking. That kind of functionality could drive adoption quickly. Otherwise, if the small space just lists things sequentially, there isn't much value-add.in reference to:
"see what Google is doing right? They are turning the whole web into a social network."
- Google’s SideWiki Shifts Power To Consumers –Away From Corporate Websites « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing (view on Google Sidewiki)