Tuesday, July 14, 2009

Twitter Goes Mainstream?

I'm not sure how to gauge when a technology shifts into high gear, but Steve Rubel points out today that Whole Foods has become the first consumer brand to pass one million followers on Twitter. While known for social trivia, tech babel, celebrity gossip and the occasional political rebellion, maybe Twitter is finally coming of age if reasoned promotional campaigns can be successful in this space. The trick would seem to be knowing and watching your target audience well. Of course coming from a company with a Facebook presence, a CEO blog and RSS feeds, Whole Foods Market is focused on using tools of the times.

Still, seeing this success will undoubtedly get the attention of others in the digital PR and digital marketing arena. And who knows, maybe there's a business model for Twitter after all!

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